DIY Solopreneur

  • Confessions of a Recovering Perfectionist: How I Finally Launched My Business

    I’ve been a solopreneur for a while now. On paper, it’s the dream – flexibility, autonomy, being my own boss. But the road has been a twisting, turning one, riddled with anxieties I never anticipated. As a solo business owner, my journey has been anything but linear. It’s a path strewn with obstacles, some of which I’ve placed in my own way. Among these, the fear of taking risks, especially when it comes to investing in tools for my business, impostor syndrome leading to analysis paralysis, and clinging to outdated beliefs about starting an online business have been my greatest adversaries.

    These aren’t just hurdles; they’re reflections of deeper issues that many of us face when stepping into the entrepreneurial world.

    Chronicles of A Solo Business Owner - Part One

    The Fear of Taking Risks

    Every shiny new tool, course, or marketing upgrade promises to be the thing that will unlock my business potential. But along with excitement comes a gripping fear: What if I invest and it doesn’t work? What if the money’s wasted?

    Investing in my business always felt like a gamble. This isn’t just about finances. Fear masks a deeper uncertainty – am I good enough to deserve those tools? It’s a vicious cycle – the more we hesitate, the easier it is to slip into inaction.

    Here’s the brutal truth: risk is baked into this game. No business decision is a sure bet.

    But what’s the alternative? Stagnation. Playing it ‘safe’ is often the biggest risk of all. My shift came when I framed investment not as a gamble, but as fuel for growth. Every outlay is now a vote of confidence in myself – a way to create the business I believe in.

    Impostor Syndrome and Analysis Paralysis

    Analysis paralysis is a solopreneur’s worst foe. We get hung up on the perfect website copy, the ideal social media strategy, the flawless launch plan. Beneath it all lurks impostor syndrome – the nagging voice whispering I’m not qualified, not experienced enough, not worthy.

    The twist is that sometimes perfectionism IS procrastination in disguise. The more I fixate on flaws, the less I’m putting myself out there. The antidote, however counterintuitive, is often action over endless refinement. Done is better than perfect, especially in fast-paced online environments. Embracing progress over an impossible standard is liberating.

    Clinging to Outdated Beliefs

    The hardest demons to slay are the ones we don’t fully see. I grew up with unspoken rules about what ‘real’ work looked like – security, a steady paycheck, and the traditional corporate climb. Breaking into online entrepreneurship sometimes felt like a betrayal of that conditioning.

    Then there are the industry-wide myths – that you need a huge following, to be on all platforms, to constantly hustle to the point of burnout. Unlearning these ‘shoulds’ was as crucial as mastering marketing funnels.

    Ingrained, outdated beliefs about starting an online business further complicated my journey. “It’s too late to start,” “The market is oversaturated,” or “You need to follow this specific blueprint to succeed,” were mantras that kept me shackled to a mindset that no longer served me. These beliefs, both internal and external, painted a picture of the online business landscape that was both daunting and discouraging.

    As for outdated beliefs, I learned to question them, to differentiate between helpful advice and limiting dogmas. The digital landscape is ever-evolving, and so too should be our strategies and mindsets. There is no one-size-fits-all blueprint for success; innovation and authenticity are key.

    Now, I build a business that fits my values, working smarter instead of just harder.

    Confronting impostor syndrome meant challenging the narrative I had about my place in the business world. It involved acknowledging my achievements and owning my expertise, understanding that doubt is a part of the process, but it doesn’t define my worth or my business’s potential.

    The Freedom Within

    Being a solopreneur is often an exercise in personal development as much as business growth. Shifting my perspective changed everything:

    • Reframe risk: Accept it. Plan for it. Then leap.
    • Embrace the imperfect: Test, iterate, release, and repeat.
    • Question the “shoulds”: Success is deeply personal. Define your own.

    This journey is messy, exhilarating, and sometimes terrifying. Yet, I wouldn’t trade it. True sovereignty means owning not just my business, but the fears and beliefs that tried to hold it back.

    Solopreneurship has taught me that the greatest obstacles often lie within. Overcoming them requires a blend of introspection, courage, and a willingness to evolve. It’s about challenging the status quo, both the one that the world imposes on us and the one we impose on ourselves.

    In sharing my story, I hope to inspire fellow solopreneurs to confront their fears, to embrace their unique paths, and to realize that obstacles, while daunting, are not insurmountable. They are merely steps on the ladder to success, each one taking us higher, pushing us to grow, and shaping us into the entrepreneurs we aspire to be.

  • Leaving Millennial Bella Behind to Productize Myself as a Brand

    Allow me to open up about a topic that’s been buzzing in my mind like a caffeinated bumblebee: the journey of productizing myself as a brand. Now, this isn’t just about slapping a logo on my forehead and calling it a day. Nah, it’s way more nuanced than that. So, grab your coziest blanket, a cup of your fave brew, and let’s get into this transformative tale.

    Build Your Personal Brand


    Let’s take a trip down memory lane. Millennial Bella was my baby, my design and branding studio tailored for the fierce, independent solopreneurs out there. It was a dream come true, but like all dreams, sometimes they evolve. And that’s perfectly okay.

    You might remember that I’ve been taking it slow on social media to focus on community building. It’s been a soul-soothing experience, and it got me thinking: What if I took this concept of slowing down and applied it to my entire brand? Mind-blowing, right?

    the "AHA" MOMENT 💡

    During this social media hiatus, I had an epiphany. I realized that while Millennial Bella was doing its thing, I was evolving as an individual. My interests, my skills, and even my goals were expanding beyond the scope of what Millennial Bella could offer. And that’s when it hit me: it was time to pivot once again.


    Now, let’s talk about personal branding. In today’s digital age, people connect with people, not faceless corporations. That’s why influencers and content creators are killing it right now. They’ve productized themselves as brands, and people are buying what they’re selling—authenticity.

    So, after much soul-searching, I’ve decided to leave Millennial Bella as a stand-alone design and branding studio. Instead, I’m choosing to productize myself as my own personal brand and content creator. Why? Because I want to connect with you on a deeper level, share more facets of my life, and create content that resonates with the multi-dimensional human that I am.


    Now, you might be wondering, “What’s going to happen to Millennial Bella?” Don’t worry; it’s not going away. It’ll continue to serve its purpose but as a separate entity. Meanwhile, I’ll be focusing on building my personal brand, which will encompass a broader range of topics and services.

    Remember that free community I’ve been building? Well, it’s going to be a significant part of this new journey. I want it to be a space where we can all grow together, learn from each other, and celebrate our wins, big or small.

    As a content creator, I’ll have the freedom to explore various avenues—be it vlogging, podcasting, or even writing a book. The sky’s the limit, and I’m super stoked to take you along for the ride.

    So, what can you expect from this new chapter? Expect authenticity, expect variety, and most importantly, expect a community where you feel seen and heard. It’s going to be a wild ride, but one that’s filled with purpose and passion.

    your VIP INVITE 💌

    Before we wrap this up, here’s your personal invite to join my free community. If you’re a DIY solopreneur or just someone looking to build a personal brand, this is the place for you. We’re all about real talk, genuine connections, and empowering each other to reach for the stars.


    Change is the only constant in life, and sometimes, you need to embrace it with open arms. Productizing myself as a brand is not the end of an era; it’s the beginning of an exciting new adventure. And I can’t wait to share it with you.