Allow me to open up about a topic that’s been buzzing in my mind like a caffeinated bumblebee: the journey of productizing myself as a brand. Now, this isn’t just about slapping a logo on my forehead and calling it a day. Nah, it’s way more nuanced than that. So, grab your coziest blanket, a cup of your fave brew, and let’s get into this transformative tale.
the MILLENNIAL BELLA ERA
Let’s take a trip down memory lane. Millennial Bella was my baby, my design and branding studio tailored for the fierce, independent solopreneurs out there. It was a dream come true, but like all dreams, sometimes they evolve. And that’s perfectly okay.
You might remember that I’ve been taking it slow on social media to focus on community building. It’s been a soul-soothing experience, and it got me thinking: What if I took this concept of slowing down and applied it to my entire brand? Mind-blowing, right?
the "AHA" MOMENT 💡
During this social media hiatus, I had an epiphany. I realized that while Millennial Bella was doing its thing, I was evolving as an individual. My interests, my skills, and even my goals were expanding beyond the scope of what Millennial Bella could offer. And that’s when it hit me: it was time to pivot once again.
the POWER OF PERSONAL BRANDING
Now, let’s talk about personal branding. In today’s digital age, people connect with people, not faceless corporations. That’s why influencers and content creators are killing it right now. They’ve productized themselves as brands, and people are buying what they’re selling—authenticity.
So, after much soul-searching, I’ve decided to leave Millennial Bella as a stand-alone design and branding studio. Instead, I’m choosing to productize myself as my own personal brand and content creator. Why? Because I want to connect with you on a deeper level, share more facets of my life, and create content that resonates with the multi-dimensional human that I am.
the TRANSITION PHASE
Now, you might be wondering, “What’s going to happen to Millennial Bella?” Don’t worry; it’s not going away. It’ll continue to serve its purpose but as a separate entity. Meanwhile, I’ll be focusing on building my personal brand, which will encompass a broader range of topics and services.
Remember that free community I’ve been building? Well, it’s going to be a significant part of this new journey. I want it to be a space where we can all grow together, learn from each other, and celebrate our wins, big or small.
As a content creator, I’ll have the freedom to explore various avenues—be it vlogging, podcasting, or even writing a book. The sky’s the limit, and I’m super stoked to take you along for the ride.
So, what can you expect from this new chapter? Expect authenticity, expect variety, and most importantly, expect a community where you feel seen and heard. It’s going to be a wild ride, but one that’s filled with purpose and passion.
your VIP INVITE 💌
Before we wrap this up, here’s your personal invite to join my free community. If you’re a DIY solopreneur or just someone looking to build a personal brand, this is the place for you. We’re all about real talk, genuine connections, and empowering each other to reach for the stars.
the FINAL TAKEAWAY
Change is the only constant in life, and sometimes, you need to embrace it with open arms. Productizing myself as a brand is not the end of an era; it’s the beginning of an exciting new adventure. And I can’t wait to share it with you.