Community Building

  • The Slow Lane: Why I’m Taking a Step Back from Social Media to Build a Real Community

    Let’s talk about a topic that’s super relatable for anyone who’s ever felt the pressure of the ‘gram, Twitter, or any social platform for that matter. We’re talking about taking it slow on social media and why that’s not only okay but actually pretty darn awesome. So, grab your fave beverage, get comfy, and let’s get into it.

    Selfmade Brand Community

    That social media hustle 🤝

    First off, let’s address the elephant in the room: social media is a beast. It’s like that high-maintenance friend who demands constant attention. You have to post regularly, engage with your audience, keep up with the latest trends—the list goes on. And while it’s a fantastic tool for growing your brand, it can also be a major time-suck and, let’s be real, a stressor.

    The great pivot revisited

    Remember when we talked about pivoting in business? Well, the same concept applies to your social media strategy. If something is not serving you or your brand, it’s time to reassess. For me, that meant taking a step back from social media to focus on something that felt more aligned with my values: building a real, authentic community.

    The why behind the silence

    So, you might have noticed that both my personal and business social media accounts have been a bit quiet lately. No, I haven’t fallen off the face of the Earth. I’ve been low-key focusing on something that’s super close to my heart: creating a free community for my audience.

    The power of intention

    Taking it slow on social media has allowed me to be more intentional with my time and energy. Instead of spreading myself thin trying to be everywhere at once, I’ve been pouring my soul into creating a space that truly resonates with my tribe. And guess what? It’s been incredibly liberating.

    Community chronicles

    Now, let’s circle back to the community aspect. Building a community isn’t just about creating a Facebook group and calling it a day. It’s about nurturing relationships, fostering a sense of belonging, and providing value. It’s a long game, but oh-so-worth-it.

    FOMO factor

    I get it; the Fear of Missing Out is real. Taking a step back from social media can feel like you’re missing out on potential connections or opportunities. But here’s the kicker: by focusing on community, I’ve found a deeper sense of connection and fulfillment than any retweet or Instagram like could ever give me.

    So, does this mean I’m quitting social media for good? Nah, not really. It’s all about balance, baby. Social media will still be a part of my brand strategy, but it won’t be the end-all-be-all. I’m choosing to invest in connections that go beyond the surface level, and that starts with my community.

    Your personal invite 💌

    Before we wrap this up, I’ve got a little something for you. If you’re a DIY solopreneur looking to build your personal brand, I’d love for you to join my free community. It’s a space where you can be your authentic self, ask questions, and get the support you need to thrive. So, if you’re down for some real talk and genuine connections, hit me up, and let’s make it happen.

    THE FINAL takeaway

    Life’s too short to be caught up in the social media rat race. Sometimes, you have to take a step back to move forward. And if that means focusing on building a community that’s aligned with your values, then go for it. Trust me, your future self will thank you.